Local Interviews

BEYOND NOIR OWNER - TROYE COllins JR


Q: How did the brand start?

A: Amid global racial tensions, he emphasized the power of unity and believing that people can thrive by coming together.


Q: If you could collaborate with 1 designer past or present, who would it be and why?

A: Kanye West. Because he's an innovator always ahead of the curve, and not afraid to take risks. He also champions accessible, affordable fashion, a principle I deeply share. There's no greater joy than seeing someone wear something I've created.


Q: What does Beyond Noir look like in 2025?

A: We aim to elevate every aspect from the quality of clothing to the packaging details and the story behind each piece. Our goal is to carve out a unique lane that shows that we're here to stay. Because Beyond Noir is more than a brand, it's a movement.

Model - Ms Ari Nichole


Q: What are some of your artistic role models?

A: Michael Jackson. He paved the way for generations to express themselves freely and creatively.


Q: Who's one person alive or deceased that you would want to have dinner with?

A: It would have to be Michael Jackson again. I would want the secrecy formula to becoming the greatest of all time. I'd like to hear about the sacrifices it took to get to the top.


Q: What is your definition of culture?

A: Culture is the bridge to our past, present and future. Living in HTX is nothing but culture, it's a wide range of interests from our music to appreciation of cars.